Vision and Mission Statements

Class 113 -
This week we discussed the difference between a vision and mission statement and the value that writing a vision and mission statement means for your business. You will find the links to this week’s power point and YouTube examples posted on the portal.

This week's assignment is for you to write a vision and mission statement which will be included in your personal business plan. Your vision statement should be approx. 1/2 - 1 page long and your mission statement 1-3 sentences. It it is to be written in 3rd person.  This is not necessarily a slam dunk assignment and I would encourage you to take some extra time to really think of where you want to be in 5 years and what the mission of your business will be.

Points to remember:
The vision statement is about your values and beliefs.
The mission statement is about who you will serve, what value they will receive, and what is the ultimate result you seek.

After you write your two statements, share them with your team mates for feedback and critique.
Blog Comments due - Aug 1 - “Odd” teams are to comment on this Blog. Please keep comments to 2-3 sentences per question below.
Topic to comment on is:
What resources - other than ones listed above - did you use to help you with writing your vision and mission statements?
When critiquing your team mate's statements, what advice did you give them?
What was easy and what was hard about writing this assignment?
Lastly, share your mission statement.

Marketing and Direct Mailing

Thanks to Lori Leipold Kim Kent for sharing insights on marketing at a grass roots level, public relations and direct mail. I will uploading their notes on the class web page.

I would also like to direct you to an article in the October 8, 2010 edition of Chiropractic Economics. "Marketing made easier", by Don Macdonald, DC, talks about three good options for increasing business:
Internal events - which are staged to create exicitement, referals and retention.
Reactivation - keeping up with patients who have lapsed in their care.
External events - or external communication involving going out to the community to spread the word of chiropractic and your office.


The article also talks about the power of communication. It outlines three aspects:
Careful communication - where you are more concerned about the values of others that you tend to lose your own principles.
Careless communication - where you only honor your values and force others to see your point of view.
Optimally - Caring communication - which is the most effective - where you get to know your patient and their values and communicate your values through theirs.

This week's blog topic is - Marketing your business and turning marketing into revenue.


Teams with an "even" number are to comment by/no later than Monday July 25, 2011.

Please discuss how you plan to apply marketing strategies to your business. Please address thoughts, plans on using direct mailing, internal and external marketing. Be specific. Also what processes do you plan to use for feedback to know that the dollars you are spending are bringing in patients? Those on preceptor please get thoughts and input from your doctor to share in this format.

Just click on the "comment" link below to get started. For more directions, please refer to the class website and the powerpoint with the "how to blog" directions. Also - one blog per team.

Also in the previous blog, I have updated the list of students who still need to sign up for a team.

Have a great week. Alexis

Team sign-up due this week!

Class 113 - We are still missing 5 students who need to sign up for a team.

Crist, Fisher-M, Milbrandt, Steketee, Sterling.

Please pass the word. Thanks.

What topics of discussion would be of interest to you?

Welcome Class 113

Welcome to your class blogspot. Here in this space will be an opportunity for you to share on a regular basis your journey through your last trimester of school and planning for your future.

This space is to share information that will assist you in creating your business plan.Please remember to check out the class course home page weekly. You will need to sign up to be a member of a team no later than July 15th. The link is:https://docs.google.com/document/edit?id=12V56j8-n51uTQtWJHr03HFYw5uz53XyHsk8F5tyJFMY&authkey=CNnv4vwP&hl=en&pli=1#

As a test run ... anyone who wants to respond with a comment...What specific topics would you like to see covered this term?

Best of Luck. Alexis